Why women need to stop saying, “Age is just a number.”

It’s time we owned our age.

As women working in the notoriously ageist advertising industry, we’ve been guilty of obscuring our years with the truly old adage, “Age is just a number.” But the truth is, age is NOT just a number. It’s our badge of honor. And we need to name it and claim it.

Instead of discounting our age, we can own every single year of wisdom, perspective, and triumph. That’s what really counts.

Grace Creative’s Age Anthem video is a campaign we dedicated to changing the perception of what age really means to women over 50. And paving the way forward for all young women who will be 50 before they even know it.

We are CEOs, Fedex drivers, teachers, doctors, Emmy-award winners, mothers, stepmothers, podcasters, cancer-survivors and newlyweds.

Not one of us hesitated to film ourselves on our iPhone after weeks of Covid-19 lockdown, even with quarantine hair. We’re not hiding anything. Especially our age. We’re owning it.

Grace Creative is on a mission to activate the power of women over 50. Make your numbers count by joining our #AgeisNOTjustaNumber movement: bit.ly/ageanthem.

Grace Creative is a women-owned advertising, marketing, and creative agency that deeply understands how to reach the most empowered consumers in history: women over 50. GraceCreativeLA.com