Why women need to stop saying, “Age is just a number.”

As women working in the notoriously ageist advertising industry, we’ve been guilty of obscuring our years with the truly old adage, “Age is just a number.” But the truth is, age is NOT just a number. It’s our badge of honor. And we need to name it and claim it.

Instead of discounting our age, we can own every single year of wisdom, perspective, and triumph. That’s what really counts.

Grace Creative’s Age Anthem video is a campaign we dedicated to changing the perception of what age really means to women over 50. And paving the way forward for all young women who will be 50 before they even know it.

We are CEOs, Fedex drivers, teachers, doctors, Emmy-award winners, mothers, stepmothers, podcasters, cancer-survivors and newlyweds.

Not one of us hesitated to film ourselves on our iPhone after weeks of Covid-19 lockdown, even with quarantine hair. We’re not hiding anything. Especially our age. We’re owning it.

Grace Creative is on a mission to activate the power of women over 50. Make your numbers count by joining our #AgeisNOTjustaNumber movement: bit.ly/ageanthem.

Grace Creative is a women-owned advertising, marketing, and creative agency that deeply understands how to reach the most empowered consumers in history: women over 50. GraceCreativeLA.com

--

--

--

Women-owned advertising & creative agency that deeply understands how to reach the most empowered consumers in history: women over 50. #AgeisNOTjustaNumber

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Diaries of a Hmong Woman Rising

The Case for Gretchen Whitmer

Governor Gretchen Whitmer

Mob Lynch Man Accused Of Defiling, Killing Two Girls

Mob Lynch Man Accused Of Defiling, Killing Two Girls

Black Woman … Who Are YOU?

Women who came out and lived their dreams...

Recalibrating Diversity

Making the Voices of Women Heard

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Grace Creative LA | Girls Gone 50 Blog

Grace Creative LA | Girls Gone 50 Blog

Women-owned advertising & creative agency that deeply understands how to reach the most empowered consumers in history: women over 50. #AgeisNOTjustaNumber

More from Medium

I’m 32 and I Don’t Have a Pension. How Screwed Am I?

We Don’t Need More

Destigmatizing Privilege

Negativity Has Always Been a Problem